Startup Story
In 2016, Udaan took flight from its base in Bangalore, setting out on a journey that would redefine B2B e-commerce in India. Amod Malviya, Vaibhav Gupta, and Sujeet Kumar, three visionaries who had developed their skills at Flipkart, founded the company and brought a plethora of experience with them. Their varied positions at Flipkart together created the foundation for an initiative that aims to transform how companies interact and prosper.
At first, Udaan concentrated on solving the unique problems that small buyers and sellers in the electronics industry faced. For the first eight to ten months, the startup focused on being well-known around the nation, realizing that having a solid database was crucial before going all in with the supply business.
“Almost 94% of product sales in India happen through mom-and-pop stores. But small store owners have major sourcing and supply chain problems. We felt catering to their needs is a huge opportunity,” said Udaan Co-founder Sujeet Kumar.
After becoming popular as a platform for logistics, Udaan carefully increased the range of products it offered. It developed into a well-known B2B marketplace over time, bringing together manufacturers, merchants, and distributors. Udaan is growing today and wants to become more than just a trading platform.
Mission and Vision
Mission: As per the company’s website, their mission is articulated as:
Our mission is to enable small manufacturers, farmers, and brands to market and sell their products across the country at low cost with 100% payment security and complete transparency. While doing so we enable small businesses such as shopkeepers, kirana, restaurants, street vendors, chemists, offices, small factories, contractors etc. to source from a large selection of high-quality products at best prices while facilitating efficient and transparent transactions with huge convenience.
Be fearless in front of them with your ideas as many times as they’ll let you
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I think it made me think about it more and really consider why I was choosing to add this to my routine
It poses an interesting question for me on the wellness category – will people be willing to buy in, or does eating something change your “sniff” test on the believe-ability of the claims?
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There’s also a little pouch to store the rollerballs, and a card with different inspirations as to how to blend them on your skin – but it’s foolproof. You can’t make a mess if you mix them all up.
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If you’re looking to get rid of this beard, maybe this is not the right angle for your gifting
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